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How to Get the Most Money When Selling Your Home

Tuesday, March 14, 2017   /   by Lynn Goodale

How to Get the Most Money When Selling Your Home

Every homeowner wants to make sure they get the best price when selling their home. But how do you guarantee that you receive maximum value for your house? Here are two keys to ensuring you get the highest price possible.

1. Price it a LITTLE LOW 

This may seem counter-intuitive. However, let’s look at this concept for a moment. Many homeowners think that pricing their home a little OVER market value will leave them room for negotiation. In reality, this just dramatically lessens the demand for their house (see chart below).

Selling_ Impact of Selling.JPG

Instead of the seller trying to ‘win’ the negotiation with one buyer, they should price it so that demand for the home is maximized. By doing this, the seller will not be fighting with a buyer over the price, but will instead have multiple buyers fighting with each other over the house.

Realtor.com gives this advice:


“Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so if they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.”

2. Use a Real Estate Professional

This, too, may seem counterintuitive, as the seller likely believes that he or she will net more money if they don’t have to pay a real estate commission. With that being said, studies have shown that homes typically sell for more money when handled by a real estate professional.

Research posted by the National Association of Realtors revealed that:

“The median selling price for all FSBO homes was $185,000 last year. When the buyer knew the seller in FSBO sales, the number sinks to the median selling price of $163,800. However, homes that were sold with the assistance of an agent had a median selling price of $245,000 – nearly $60,000 more for the typical home sale.”

Bottom Line

Price your house at or slightly below the current market value and hire Austin and Lynn. This will guarantee that you maximize the price you get for your house. Also, we GUARANTEE - that we will sell your home - or we will buy it! * Call 602.799.7099 for details and Start Packing!


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Goodale Realty Team at JK Realty
Austin & Lynn Goodale
1760 E. Pecos Rd #501
Gilbert, AZ 85295
602-799-7099
480-734-8781
Steven Cooper & Mike Barnhart
Mike: 480.551.7646 | Steven: 480.720.4857
1528 E. Williams Field Rd.
Bldg. C #201
Gilbert, AZ 85295

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